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Not entirely sure if I should post this on the forum as "open to comments" as I think I might want to comment on it! It's partly funny - do women really have to be "sold to" in a different way? Or is it just that men in America need telling how to talk to women in general? Anyway, thought it was interesting that there's a company devoted to sending me messages about how to sell cars and accessories to women... How to Service to your Toughest Customer: a Woman
By Peter Martin This is the second installment of a series on how to market and sell to women consumers. Not only do women account for more than half of all vehicles sold in the U.S., today they are the driving force in the service department. more
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